Social Media/Digital Marketing Basics

March 30, 2017, 2:00 PM - 5:00 PM @ Castro Valley Library - Chabot Room

How do you use or plan to use social media and digital marketing in your business? Do you have an integrated plan to help your customer find, engage, and transact business with you? This seminar is designed to help you understand how to set up or focus your strategy on a high level, and covers the key areas of social media and digital marketing: * Website * Blog * Online Directories * Review Sites * Social Networks * Rich Media * Mobile Applications * Industry-Specific Sites * Event Promotion - We will explain the role of social media as part of your marketing program, and how to implement digital marketing into your total business plan to drive sales and increase profits.